tum tums is a fun and creative baby clothing supplier in Vancouver that is looking for a rebrand. They are seeking a design that features custom lettering, fun and bright colors, and an overall playful appearance. TumTum has used a simple bear illustration in the past and would like to incorporate something like this into their new design.

The target audience for tum tums is young mothers, young parents, and cool parents. The branding concept is based on the copy "One for Everyone," which promotes diversity for the brand. 

I designed and created five different characters for the rebrand, which could be used and further developed for the brand in the future. The characters are all based on bears, but they each have their own unique personality and appearance. There is a bear for every child, regardless of their race, ethnicity, or gender. The characters are also all different sizes, which helps to promote body positivity.

The colors used in the branding are bright and fun, and they are sure to appeal to children. The overall design is playful and inviting, and it is sure to make TumTum stand out from the competition.

I believe that this branding concept is perfect for TumTum. It is fun, creative, and inclusive, and it is sure to resonate with their target audience. I am confident that this rebrand will help TumTum to achieve their goals and reach new heights of success.